Praxis — Independent international advisory platform
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Praxis — International Higher Education Think Tank and Advisory Platform

Praxis works with universities to design and implement systemic models of international education and integrate them into institutional strategy
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About Praxis

Praxis is a practice-driven, expert-led advisory platform focused on international higher education development and institutional transformation.

We work with universities to:

• strengthen their global positioning
• expand meaningful academic partnerships worldwide
• develop sustainable international programmes and initiatives

Praxis builds on the founder’s 20+ years of experience in designing, launching and scaling international academic initiatives.
Praxis operates at the intersection of international higher education strategy, academic programme development and institutional partnership design.

We collaborate with universities worldwide to build sustainable global engagement and long-term academic partnerships.

Leadership
Olga Maslennikova

Founder, Praxis
PhD in Education
Olga Maslennikova is an international higher education expert with more than 20 years of experience in academic programme development, global partnerships and institutional internationalisation.

Her work includes launching over 60 international programmes and building partnerships with more than 50 universities worldwide.

Praxis reflects her vision of internationalisation as a strategic and long-term institutional process that requires collaboration, trust and shared academic values.

When Universities Turn to PRAXIS

Universities approach Praxis when they face complex challenges in international higher education and seek expert guidance to build sustainable, integrated solutions

  • International activities are fragmented or lack a structured model

  • New academic programmes with international partners are being developed

  • Governance of international initiatives needs strengthening

  • Universities seek expert support to implement strategic internationalisation initiatives

  • Outcome

    A cohesive international education model integrated into the university’s strategy, supporting sustainable development and global positioning.
Core Advisory Areas
Praxis works with universities worldwide to design and implement sustainable international initiatives
  • Internationalization of Academic Programs
    We collaborate with universities to develop and implement international programs, dual-degree offerings, and alignment with global academic standards.
  • International Mobility
    We work alongside universities to expand student and faculty exchange programs, establish collaborative learning formats, and strengthen academic mobility pathways.
  • Recruitment of International Students
    We engage with universities to define and execute strategies for attracting and retaining international students while enhancing global visibility.
  • International Learning Environment
    We co-develop integrated learning environments for international students and faculty, fostering a strong global academic culture.
  • International Partnerships and Joint Projects
    We work with universities to establish strategic partnerships with leading institutions worldwide and to design joint educational and research initiatives.
  • Global University Positioning
    We support universities in shaping their global positioning through digital transformation, international accreditations, and enhanced visibility in global rankings.
Discuss a Tailored Project →
Praxis Framework for International Education Development
The Praxis Framework is a methodological model that structures the development of a university’s international education and enables the creation of a manageable system of internationalization.

The model combines three interconnected levels, each responsible for a specific aspect of the university’s international education and reinforcing the others:
Strategic Level
Defines the university’s global positioning and sets the direction for international development
Academic Level
Shapes the educational and research content of international activities
Institutional Level
Ensures the implementation of strategy through operational processes and the university environment
How the Framework Works
The three levels operate as a unified system:
  • Strategic — sets the development direction
  • Academic — defines the value proposition
  • Institutional — ensures sustainable implementation
Balanced development across all levels creates a holistic international education system.
Assessment Principle
Each level of the model has measurable parameters and maturity indicators.

For comprehensive evaluation, Praxis uses the Praxis Index — a tool that identifies the current state of international education and highlights priority areas for development.
Praxis Index (International Education Maturity Index)
The Praxis Index is a comprehensive assessment tool based on the Praxis Framework.

What the Praxis Index allows you to do:
  • Assess the current level of international education maturity
  • Identify gaps between strategy and implementation
  • Determine priority areas for development
  • Provide a foundation for strategic decision-making
👉 The Praxis Index transforms the international education model into a manageable system.
Learn more about the methodology →

Our Advisory Approach

Praxis works with universities through a structured advisory process that combines institutional analysis, collaborative design and practical implementation planning.

Praxis offers three core products for the systemic development of international education.
Praxis collaboration formats
Praxis uses modern collaborative formats when working with universities
  • Praxis Diagnostic Lab

    An intensive diagnostic workshop based on the Praxis International Education Index
    Format: 2–3 days with the university leadership team

    Result:
    a strategic roadmap for international development
  • Praxis Strategy Lab

    Collaborative design of an international education model
    Format: 6–10 weeks of project work

    Result:
    an internationalization architecture and implementation roadmap
  • Praxis Implementation Lab

    Practical support for the implementation of internationalisation strategies
    Format: 3–6 months of personalized expert guidance

    Result:
    successful launch of international programmes, partnerships, and initiatives, with sustainable integration and measurable impact
  • Praxis Strategic Advisory

    Executive advisory
    Format: 6–12 months

    Result:
    sustainable implementation of international strategy
Advanced Formats
  • Praxis Global Partnerships Lab

    Development of strategic partnerships with international universities
    Result:
    joint programmes and long-term international collaboration models.
  • Praxis Internationalisation Accelerator

    Support for launching international initiatives
    Focus:
    • international programmes
    • global partnerships
    • new education markets
Learn more →

Advisory Solutions

Praxis offers a set of structured advisory solutions designed to address key challenges in international higher education development.

Each solution combines the flagship Praxis products — Praxis Index, Praxis Model and Praxis Advisory — with modern collaborative formats such as Labs, Design Studios and Accelerators.

Who We Work With

We partner with next-generation universities and teams advancing international education.

Universities & Higher Education Institutions

We partner with universities to develop and implement international strategies, launch joint and dual degree programs, expand global partnerships, and strengthen their international presence.

International Offices & Leadership Teams

We work with international offices, vice-rectors, and leadership teams to build scalable recruitment systems, improve international operations, and align global engagement with institutional priorities.

Educational Networks & Foundations

We collaborate with educational foundations, associations, and networks to design and implement international initiatives, partnership frameworks, and capacity-building programs.

EdTech Companies & Global Partners

We work with EdTech companies, pathway providers, and recruitment partners in entering new markets, building institutional partnerships, and creating sustainable collaboration models.
Our Perspective
Internationalisation in higher education is not only about mobility or recruitment. It is about building long-term academic relationships, developing meaningful partnerships and creating educational ecosystems that connect institutions, ideas and cultures.

Praxis approaches international collaboration as a strategic and institutional process that requires trust, shared academic values and long-term commitment.

Insights

Praxis publishes analytical reflections on international higher education, global partnership models and institutional transformation.

The section includes case-based analysis, commentary on emerging trends and practical recommendations for university leadership teams.
University Internationalization

Internationalization Strategies for Universities: What Really Works

Practical Models of University International Development: Comparing Approaches and Key Mistakes
Read more
International programs

International Educational Programs: From Idea to Sustainable Implementation

Analysis of the stages of launching joint and network programs.
Read more
International students

Attracting international students: a systematic approach instead of isolated campaigns

How to build a long-term recruitment strategy.
Read more
Explore Insights

Discuss Your International Higher Education Strategy

If your university is exploring new global partnerships, joint academic initiatives or strategic internationalisation, we would welcome a professional conversation.

Our contacts

maslennikovaog@mail.ru
© 2026 Praxis
International Higher Education Advisory Platform
Founded by Olga Maslennikova
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