Praxis — Independent international advisory platform

Praxis — International Higher Education Advisory Platform

We work with universities worldwide to design international partnerships, develop joint academic programmes and build sustainable global strategies.

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About Praxis

Praxis is an expert-led advisory platform working with universities on international development and institutional transformation.

Founded by Olga Maslennikova, Praxis brings together experienced practitioners in international higher education who have designed, launched and managed cross-border academic initiatives.

We support universities seeking to strengthen their global positioning, expand academic partnerships and build sustainable international ecosystems.

Olga Maslennikova

FOUNDER

Olga Maslennikova is an international higher education expert with more than 20 years of experience in developing academic programmes, building global partnerships and supporting institutional internationalisation.
She has launched over 60 international programmes and collaborated with universities across Europe and Asia, working at the intersection of academic strategy, partnership development and institutional transformation.

Praxis was founded to provide universities with expert-led, practice-based support in designing sustainable international initiatives.

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Our Areas of Expertise

Praxis works with universities as a strategic and project partner, supporting international development through structured, practice-based advisory.
We focus on four interconnected areas:

1. International Partnership Development

We design and strengthen cross-border academic partnerships between universities, supporting joint initiatives, institutional agreements and long-term cooperation models.
Our work includes partnership mapping, strategic positioning and co-development of collaborative frameworks.

2. Joint and Double Degree Programme Design

We support the design, restructuring and launch of joint, double and network programmes aligned with institutional strategy and academic capacity.
This includes academic architecture, governance models and implementation planning.

3. Internationalisation Strategy and Institutional Development

We help universities define or refine their internationalisation strategies, aligning global ambitions with institutional capabilities and long-term development goals.
Our advisory integrates leadership dialogue, team alignment and structural planning

4. Recruitment and Global Engagement Strategy

We assist universities in building structured approaches to international student recruitment and global engagement.
This includes market prioritisation, recruitment funnel architecture and integration between recruitment and academic portfolio development.

How we work with Universities

Our methodology is based on partnership, institutional analysis and collaborative design.
Each engagement is tailored to the university’s context and may include:

Strategic advisory

Supporting leadership teams in defining internationalisation priorities, identifying opportunities, and making informed strategic decisions.
Project-based collaboration

Designing and implementing specific initiatives such as joint programmes, international partnerships, and new academic formats.
Institutional development

Helping universities strengthen internal capacity, structures, and processes to support sustainable international growth.
Expert guidance and mentoring

Providing expert input, mentoring teams, and supporting universities through complex institutional and cross-border initiatives.

Formats of Collaboration

We offer flexible formats depending on institutional needs and project scope.

Strategic Advisory Engagements

Medium- to long-term advisory support for leadership teams navigating complex international development challenges.

Project-Based Collaboration

Focused engagements dedicated to specific initiatives such as partnership development or programme design.

Executive Workshops and Strategy Sessions

Facilitated sessions for leadership and academic teams to align strategy and operational planning.

Independent Expert Contribution

Serving as an external advisor, expert contributor or strategic partner in institutional initiatives.

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Advisory Packages

Praxis offers structured advisory engagements designed to support universities at different stages of international development.
Each engagement is tailored to institutional context and delivered by senior experts with relevant international experience.

Praxis InterEdu

International Academic Partnerships and Joint Programmes

For whom:
Universities developing or expanding partnerships with international institutions.

Focus:
– joint and double degree programmes
– academic partnership frameworks
– interdisciplinary and network programmes
– integration into global academic ecosystems

Format:
4–6 weeks · online or hybrid · team-based engagement

Outcome:
– partnership and programme architecture
– academic and institutional model
– implementation roadmap

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Praxis Global Recruitment

International Student Recruitment Strategy

For whom:
Universities seeking to establish or strengthen international student recruitment.

Focus:
– recruitment strategy design
– priority market identification
– recruitment funnel architecture
– alignment with academic portfolio

Format:
4–6 weeks · online or hybrid · work with international and marketing teams

Outcome:
– recruitment strategy framework
– defined target markets and channels
– sustainable international recruitment model

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Praxis Asia

International Academic Cooperation in Asia

For whom:
Universities developing partnerships with institutions across Asia.

Focus:
– partnership development with Asian universities
– joint academic programmes
– academic mobility frameworks
– institutional and intercultural alignment

Format:
4–6 weeks · online or hybrid · project team engagement

Outcome:
– cooperation model
– partnership development roadmap
– programme launch guidance

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Praxis Custom

Strategic Internationalisation Advisory

For whom:
Universities facing complex international development or transformation challenges.

Focus:
– internationalisation strategy development
– launch of new global initiatives
– institutional transformation
– leadership and team alignment

Format:
2–6 months · online or hybrid

Outcome:
– tailored international strategy
– institutional development roadmap
– sustainable partnership and programme model

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Who We Work With

We partner with next-generation universities and teams advancing international education. Our clients are institutions and organizations committed to building sustainable global engagement, expanding international student recruitment, and developing high-quality academic partnerships.

Universities and Higher Education Institutions

We support universities in developing and implementing international strategies, launching joint and dual degree programs, expanding global partnerships, and strengthening their international presence.

International Offices and Leadership Teams

We work with international offices, vice-rectors, and leadership teams to build scalable recruitment systems, improve international operations, and align global engagement with institutional priorities.

Educational Organizations and Networks

We collaborate with educational foundations, associations, and networks to design and implement international initiatives, partnership frameworks, and capacity-building programs.

EdTech Companies and Recruitment Partners

We support EdTech companies, pathway providers, and recruitment partners in entering new markets, building institutional partnerships, and creating sustainable collaboration models.

Experts

Praxis brings together senior experts with proven, hands-on experience in international education.

The platform is anchored in the founder’s deep practical expertise and strengthened by a global network of trusted specialists who are engaged based on the strategic needs of each project.
We assemble expert teams with the right combination of experience and domain knowledge to ensure effective execution and tangible outcomes.

Each project is supported by dedicated experts responsible for key workstreams and accountable for delivering measurable, sustainable results.

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Insights

Praxis publishes analytical reflections on international higher education, global partnership models and institutional transformation.
The section includes case-based analysis, commentary on emerging trends and practical recommendations for university leadership teams.

University Internationalization

Internationalization Strategies for Universities: What Really Works

Practical Models of University International Development: Comparing Approaches and Key Mistakes

International Educational Programs: From Idea to Sustainable Implementation

Analysis of the stages of launching joint and network programs.

Attracting international students: a systematic approach instead of isolated campaigns

How to build a long-term recruitment strategy.

Expert Community

Praxis brings together senior professionals with extensive experience in international higher education and institutional leadership.
Our experts have worked directly within universities and have led international initiatives across different regions.

Expert teams are formed according to the specific needs of each project, ensuring relevant experience and contextual understanding.

Praxis is not an open network, but a curated professional environment built on expertise, responsibility and institutional impact.

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Discuss Your International Development Strategy

If your university is exploring new global partnerships, joint academic initiatives or strategic internationalisation, we would welcome a professional conversation.

Our contacts

maslennikovaog@mail.ru

Main
About Praxis
Founder
Core Advisory Areas
How we work
Contacts

Praxis — International Higher Education Advisory Platform

Olga Maslennikova

How we work with Universities

Strategic advisory

Project-based collaboration

Institutional development

Expert guidance and mentoring

Advisory Packages

Who We Work With

Universities and Higher Education Institutions

International Offices and Leadership Teams

Educational Organizations and Networks

EdTech Companies and Recruitment Partners

Experts

Insights

Internationalization Strategies for Universities: What Really Works

International Educational Programs: From Idea to Sustainable Implementation

Attracting international students: a systematic approach instead of isolated campaigns

Expert Community

Discuss Your International Development Strategy

Our contacts