Natalia Zhadovets, PhD
Expert in International Student Recruitment and Strategic Development of International Education
Partner at Praxis
Partner at Praxis
I work with universities on building systemic models of international education — from international student recruitment strategies to the development of a coherent and inclusive academic environment for international students.
At the core of my work is not a set of isolated tools, but the architecture of international education: how recruitment, academic programmes, and the institutional environment come together into a sustainable system.
My expertise is grounded in hands-on experience with international education markets, university teams, and real implementation challenges — from initial recruitment pipelines to scaling international presence.
At the core of my work is not a set of isolated tools, but the architecture of international education: how recruitment, academic programmes, and the institutional environment come together into a sustainable system.
My expertise is grounded in hands-on experience with international education markets, university teams, and real implementation challenges — from initial recruitment pipelines to scaling international presence.
15+ years
in international education and student recruitment
in international education and student recruitment
Professional background
For more than 15 years, I have been working in international education, designing and developing systems for attracting and integrating international students in universities.
My experience includes:
In my practice, I focus on the system as a whole — from diagnosing the current model to implementing and scaling sustainable solutions.
My experience includes:
- work in leading research universities
- engagement with global education markets
- international cooperation and academic diplomacy
- professional and academic experience in Europe, the USA, and the Middle East
In my practice, I focus on the system as a whole — from diagnosing the current model to implementing and scaling sustainable solutions.
Areas of expertise
-
Systemic international student recruitment models
Design and development of recruitment systems aligned with institutional strategy and global education markets. -
Internationalisation as an institutional strategy
Embedding international education into academic, administrative, and governance structures. -
International student experience and environment
Development of integrated systems for international student adaptation and support. -
Global positioning and international performance indicators
Strengthening international visibility through rankings, networks, and strategic partnerships. -
International partnerships
Building sustainable models of international collaboration and long-term academic partnerships.
Approach
My work is focused not on short-term metrics, but on embedding international education into the institutional DNA of the university:
- academic environment
- management processes
- strategic development
Formats of engagement
Internationalisation diagnostics and institutional assessment
Development of internationalisation strategies
Transformation of student recruitment systems
Redesign of international student support models
Advisory support for international offices and project teams
Capacity building and professional development
Implementation and scaling support
Key achievements
Recruitment of 1500+ international students across multiple regions
Trained with top international experts in university internationalization (Boston College)
Development of partnerships with recruitment agencies in China, Asia, and other global markets
Design and transformation of international student recruitment models
Contribution to institutional internationalisation strategies and global positioning
Hands-on experience in launching and scaling international initiatives
Role at Praxis
At Praxis, I act as a Partner and contribute to projects focused on:
My work within Praxis is focused on practical implementation and integration of solutions into institutional strategy.
- designing and implementing international student recruitment systems
- developing international recruitment strategies
- shaping international academic environments
- supporting universities in the transformation of their international education models
My work within Praxis is focused on practical implementation and integration of solutions into institutional strategy.
Collaboration
If you share a systemic approach to international education development, I would be glad to connect and explore potential collaboration
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